NEW APPROACHES TO ASSESSING THE PERFORMANCE OF REGIONAL EXECUTIVE AUTHORITIES IN THE FIELD OF PHYSICAL CULTURE AND SPORTS

The purpose of the research is to develop a scientific and methodological toolkit for assessing the effectiveness of regional executive authorities’ activities in the field of physical culture and sports, which will shift the focus of the assessment to an analysis of their real social impact.

Materials and research methods. The methodological basis consisted of systemic, institutional, and project approaches. An analysis was carried out of the regulatory, organizational, and managerial aspects of the activities of regional executive authorities. A structural comparison was made between the traditional and the proposed efficiency assessment models.

The research results and their discussion. The existing assessment model is predominantly formal in nature, as it is dominated by quantitative indicators that record the number of events, participants, and objects, while the real social impact of management decisions cannot be objectively assessed. The article proposes an approach to assessing the effectiveness of regional executive bodies in the field of physical culture and sports, based on taking into account the transformation of the assessment paradigm, strengthening the role of measurable social effects, optimizing management decision‑making processes, and introducing digital technologies into the system of public administration in the sector. A model for assessing the maturity of the management system for physical culture and sports in a constituent entity of the Russian Federation has been developed. It includes four blocks: the management structure, the effectiveness of the development of sectoral areas, the effectiveness of interaction with the Ministry of Sport of Russia, and the effectiveness of interdepartmental interaction in achieving national development goals. The model, which comprises 85 indicators with differentiated weighting coefficients, ensures a transition from formalized control to comprehensive diagnostics of the management system.

Conclusion. Traditional models for assessing the effectiveness of regional executive bodies in the field of physical culture and sports do not fully reflect their real contribution to achieving socially significant results, which indicates the need to ensure a focused and balanced approach that takes into account management transformation, social effects, digitalization, and the strategic nature of assessment procedures. The developed model is aimed at building the management potential of the regions and makes it possible to move from formalized control to comprehensive diagnostics of the management system and more effective decision‑making, which in the long term will ensure the development of human capital and strengthen the socio‑economic potential of the regions. Further testing under conditions of regional heterogeneity will make it possible to verify the model’s ability to adapt and to more accurately determine the weighting parameters of the indicators, taking into account the specifics of territorial development.

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